We had an amazing opportunity to collaborate with Truth, the anti-smoking organization known for its provocative campaigns, and artist Kevin Lyons on a mural at Trophy Brewing.
Truth’s latest campaign, in partnership with Vans, is focused on having this generation be the one that ends smoking. Artist Kevin Lyons incorporated messages of empowerment sourced from teens across the country who want to encourage others to join the fight against smoking.
As part of the project, Vans has created a pair of custom Authentic shoes that incorporate Lyons’ design. We can’t wait to see these around town, so go grab a pair from Vans.com or Journeys.
And finally, kudos to the Myriad Media team for their awesome video for the campaign (posted above).